How to Enable Sharethrough as a Google Open Bidding (OB) Yield Partner

If you have Open Bidding enabled on your Google Ad Manager account, you can follow the instructions below to add Sharethrough demand to your OB setup. If you already have Sharethrough set up as a company in Ad Manager, you can skip down to the second section.

Add Sharethrough as a new yield partner

1. Sign in to Google Ad Manager.
2. Click Admin > Companies.
3. Click New company > Ad network.
4. Click Select ad network and select Sharethrough from the list. You can also begin typing to filter the list.
5. Specify a unique name for the company to determine how it will appear in Ad Manager reports. This name can differ from the partner's official name - we recommend just using "Sharethrough".
6. Select Enable for Open Bidding. You'll also need to acknowledge that you have a separate contractual relationship with the Sharethrough. Upon saving, a notification is sent to the exchange to ensure they're aware of the change and can include your network in their pretargeting configuration.
7. Set the Credit status for Sharethrough. Only companies with an "Active" credit status can be added to a yield group. Credit status does not affect Open Bidding delivery.
8. (optional) Expand the Additional settings section to enter information about Sharethrough for reporting.
9. Click Save.

If you already have Sharethrough set up as a company in Ad Manager, follow these steps to enable us for Open Bidding

1. Sign in to Google Ad Manager.
2. Click Admin > Companies > Ad networks.
3. Select Sharethrough.
4. Select Enable for Open Bidding. You'll also need to acknowledge that you have a separate contractual relationship with the selected exchange. Upon saving, a notification is sent to the exchange to ensure they're aware of the change and can include your network in their pretargeting configuration.
5. Expand the display pretargeting section to see Sharethrough's pretargeting requirements related to user identifier information and geo restrictions.
6. Click Save.