Create your video creative. There are two options when you select the Creative Template: VAST Inline and VAST Wrapper.
1. Create your video creative. Select the Creative Template VAST Inline option.
2. Select the appropriate Primary Asset.
* Select HD Variable Bitrate: This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests. See here for more information.
* Make sure the Line Item Type is set to Video.
1. Create your video creative. Select the Creative Template VAST Wrapper option.
2. Implement your VAST Tag and select the proper Video Ad Duration from the drop down.
3. Select the appropriate Creative Attributes
Select all Video MIME Types that apply: FLV, MP4, WEBM, SWF, JS (This is a required field.)
Audio MIME Types and Video API are optional.
4. Select all Video Bit Rates all that apply: 400, 800, 1200, 1600, 5000, or 15000+ kbs.
* Make sure the Line Item Type is set to Video.
Target Specific Inventory
To target CTV inventory specifically, update your Device Type filter.
To target all STX supply, follow the instructions here.
To target a specific PMP using a Deal ID, follow the instructions here.
Creative Specs
Detailed CTV creative specs listed here.
Detailed CTV VAST Tag QA listed here.
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