Yahoo DSP does not have an integration with Sharethrough to run Display or Video directly.
In order to activate for these formats, you must run on a deal ID and must leverage OpenX.
1. Reach out to your Sharethrough Programmatic Strategist and request a deal ID.
2. Sharethrough to reach out to OpenX to request a deal ID curated of only Sharethrough inventory based on your targeting parameters.
*This process could take 48 hours.
3. Sharethrough to provide OpenX deal ID to client. When building the deal ID, make sure to select OpenX as the inventory source.
4. Build out the specific deal ID by selecting a radio button to target a specific deal. Select Deals to target a private marketplace deal.
5. From the drop-down list, select 'Target' to set that you want to target your selected deal by searching for the deal in the drop-down list.