Getting Started

• Inventory Standards Policy
• Adding Sharethrough to your Ads.txt File
• Sharethrough Native Ad Products
• What is a Native Ad?
• SFP Overview
• SFP Metrics & Definitions

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Best Practices For Designing Native Ads

• Placement Location & Design Best Practices
• Guiding Design Principles
• Homepage Design
• Article Design
• Tips From The Field
• FTC Disclosure Guidelines

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Understanding SFP

• SFP Overview
• SFP Feature Guide
• Sponsored Pages
• Content Engagement Ads
• Video View Ads
• Private Marketplace

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Integrate With Sharethrough

• Integrating with Sharethrough's Unified Auction
• How To Integrate Sharethrough on Accelerated Mobile Pages (AMP)
• SFP Website Integration Overview
• Sharethrough SDK Process Overview
• How To Integrate Sharethrough With Basic On-Page Integration
• How To Integrate Sharethrough With DFP

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Integrate SFP Chrome Extension

• Verify Integration with Integrate SFP
• Preview Creative with Integrate SFP

Traffic Direct Sold Campaigns

• How to Make Bulk Updates to your Campaign Creatives & Copy Campaigns in SFP
• Creative Ad Specs
• DFP Automation For Direct Sell Campaigns
• How To Set Up A Flighted Campaign
• How To Set Up A Website Visit Ad
• How To Set Up A Content Engagement Ad

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Set Up & Manage Private Marketplaces

• How To Set Up A Private Marketplace Deal
• Private Marketplace FAQs

Set Up & Manage Mediation

• Overview of Mediation
• Setting up Mediation
• Sharethrough Passback Tag
• Mediating Facebook Audience Network
• Mediating Connatix
• 3rd Party Networks FAQ's

Reporting

• Tips for Improving Your Viewability & Video View Rate (VVR)
• Understanding Unified Placement Reporting
• Understanding Bid Distribution Reporting
• Viewing Your Dashboard Metrics On SFP
• Viewing Your Direct Sell Campaign Performance
• Campaign and Creative Status Labels

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FAQs

• Understanding Rendered Impressions
• Transition to CPM Earnings Model
• SFP Optimization FAQ
• Opting out of Outstream video demand
• How to Set DSP Floors
• Overview of Custom Attributes

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