1) Display
Products: HERE (Slide 20+)
2) OLV Outstream
Products: HERE (Slide 11 - 18)
3) CTV and OLV Instream
Products: HERE (Slide 2 - 10)
Connected TV devices have a large screen size and support high-definition video creative formats. The following specifications are recommended:
-
VAST: 2.0, 3.0, 4.0 specifications. (VPAID and MRAID are not supported)
- File format: .mp4 and .mov
- Resolution: 1920 x 1080 - 1080 Quality (HD preferred)
- Aspect ratio: 16:9
- Bitrate range : 10,000 - 30,000 kbps
- Max file size: 10 GB
- Accepted creative lengths: :15, :30
To maximize the enhancement rate and optimize the overall performance, CTV enhancements require the video tags received in the DSP’s response to follow these conditions:
- Should not be VPAID
- The tag should be composed of a maximum of three (3) layers: a maximum of two (2) VAST wrappers pointing to the
in lineVAST tag.- Ex : A video file hosted in an AdServer, outputting a VAST tag trafficked in a DSP.
-
For optimal performance, the tag should be composed of a maximum of two (2) layers: 1 VAST wrapper pointing to the
in lineVAST tag.- Ex: A video file hosted in a DSP.
4) Native
We follow DSP specs for Native inventory. Mock-up HERE (Slide 27)
DSPs Native Copy Limits
| DSP |
Specs |
Links from DSP |
| DV360 |
Logo: jpeg or png, 100x100 (1:1 aspect ratio), max 1200KB
Image: jpeg or png, 1200x627, max 1200KB
Advertiser Name: max 25 characters
Headline: max 50 characters
Description: max 150 characters
Landing Page URL
Caption URL: max 30 characters
CTA: max 15 characters
|
https://support.google.com/displayvideo/answer/7128458#zippy=%2Cassets-checklist
|
| TTD |
Main Image: jpeg or png or GIF, 1200x627, max 2MB
Main Video: MP4, 5min maximum, max 2GB
Icon: 100x100 (1:1 aspect ratio)
Logo: 100x100 (1:1 aspect ratio)
Headline: 90 char. max
Description: 140 char. max
Brand: 25 char.
CTA: 15 char.
|
https://desk.thetradedesk.com/knowledge-portal/en/creatives-specs-native.html
|
| Yahoo DSP |
Image: jpeg or png, 1200x627, 2MB max
Mobile Web Image: jpeg or png, 627x627, 2MB max
Logo: 100x100 (1:1 aspect ratio)
Ad Title (Headline): 50 char. max
Ad Description: 90 char. max
Advertiser Name: 25 char. max
Landing Page URL
CTA: 12 char. max
|
https://adspecs.yahooinc.com/native-ads/native-stream-programmatic-
|
| Xandr |
Image: jpeg or png, 1200x627, 1MB max
Logo: 100x100 (1:1 aspect ratio), 200KB max
Ad Title (Headline): 25 char. max
Ad Description: 100 char. max
Advertiser Name: 25 char. max
Landing Page URL
CTA: 25 char. max
|
https://download.microsoft.com/download/6/f/7/6f755603-e9af-4148-9e52-02e1fb7262b0/Xandr/Buy-Side-Native-Best-Practices.pdf
|
| Amazon DSP |
Main Image (Hero Image): JPG, PNG, GIF, recommended 600x500px, max
2MB
Logo Image (Icon): JPG, PNG, GIF, 300x300px (1:1 aspect ratio), max
1MB
Headline/Title: Max 30-60 characters (varies by format)
Body Text / Description: Max 200 characters (optional)
Advertiser Name: Max 25 characters
Call-to-Action: Text is often auto-generated (e.g., "Shop Now," "Add
to Cart"), but for custom creatives, common options are available.
Landing Page URL
|
https://advertising.amazon.com/en-gb/resources/whats-new/responsive-ecommerce-creative
|
| DeepIntent |
Logo: jpeg or png, 100x100 (1:1 aspect ratio), max 2MB
Image: jpeg or png, 1200x627, max 20MB
Advertiser Name: max 25 characters
Headline: max 90 characters
Description: max 140 characters
Landing Page URL
Caption URL: max 25 characters
|
https://drive.google.com/drive/folders/1MWiESYOdPfcHQRpSUaWiVhXrH6__eXRY
|
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