Creative Specs

Display

Accepted sizes and able to be enhanced: 300x250, 250x250, 336x280, 320x50, 300x50, 300x600, 160x600, 728x90, 320x100, 120x100

Accepted but NOT enhanced: 970x250, 768x1024, 1024x768, 120x160, 320x480, 970x90, 300x400, 300x300

• CTA text: text copy, 15 characters max
• Offer expiry date:time: Date and (timezone specific) time the offer is expiring. This date: time is used to compute the remaining days/hours/minutes/seconds displayed by the timer.
• CTA text color: HEX#, default is black
• Countdown text color: HEX#, default is black
• Background color: HEX#, default is white

Video

VAST: version 2.0 - 4.0

VPAID: version 2.0

Hosted Video file: 1280x720 min, 100MB max

CTV

Connected TV devices have a large screen size and support high-definition video creative formats. The following specifications are recommended:

• VAST: 2.0, 3.0, 4.0 specifications. (VPAID and MRAID are not supported)
• File format: .mp4 and .mov
• Resolution: 1920 x 1080 or 1280 x 720 - 1080 Quality (HD preferred)
• Aspect ratio: 16:9
• Bitrate range : 10,000 - 30,000 kbps
• Max file size: 10 GB
• Accepted creative lengths: :15, :30

Optional Sports Ticker:

• Selected sport(s) : Select values from list
• Selected city(ies) : Select values from list
• Logo: PNG, Square ratio required, 190x190 recommended
• Background color: HEX#, default is black
• Destination URL: if different than the one URL wrapped in the VAST tag
• Click tracker can also be implemented if provided to track scans
• Please send Sharethrough team Creative IDs for anything that should be enhanced.

Optional Countdown Overlay:

• CTA text: text copy, 15 characters max
• Offer expiry date:time: Date and (timezone specific) time the offer is expiring. This date: time is used to compute the remaining days/hours/minutes/seconds displayed by the timer.
• CTA text color: HEX#, default is black
• Countdown text color: HEX#, default is black
• Background color: HEX#, default is white
• Please send Sharethrough team Creative IDs for anything that should be enhanced.

• Logo: PNG, Square ratio required, 190x190 recommended
• Background color: HEX#, default is black
• Destination URL: if different than the one URL wrapped in the VAST tag
• Click tracker can also be implemented if provided to track scans
• Please send Sharethrough team Creative IDs for anything that should be enhanced.

Optional QR code:

• CTA for QR code: text copy, max 50 characters. Default - SCAN FOR MORE DETAILS
• Background color: HEX#, default is black
• Logo: PNG, Square ratio required, 190x190 recommended
• Destination URL: if different than the one URL wrapped in the VAST tag
• Click tracker can also be implemented if provided to track scans
• Please send Sharethrough team Creative IDs for anything that should be enhanced.

• Should not be VPAID
• The tag should be composed of a maximum of three (3) layers: a maximum of two (2) VAST wrappers pointing to thein lineVAST tag.
  • Ex : A video file hosted in an AdServer, outputting a VAST tag trafficked in a DSP.

• For optimal performance, the tag should be composed of a maximum of two (2) layers: 1 VAST wrapper pointing to thein lineVAST tag.
  • Ex: A video file hosted in a DSP.

Native

The OpenRTB spec now supports the same basic meta elements for all native ad transactions. 

• The specs below will generally apply to all buying platforms accessing Sharethrough, but it is recommended buyers reference the DSP-specific guides (see below) in this wiki for additional requirements. 

Native Copy Limits

• Headline: 90 Characters
• Description: 140 Characters
• Brand Name: 25 Characters

Native Assets

• Thumbnail: While our recommended ratio is 1000x750, we can accept any size as long as they meet the minimum requirement of 600x315.
  • Largest image we accept is 2000x2000
• Brand Logo: 1:1 ratio (48x48 minimum)

Headline
The most important part of the native unit.

OpenRTB provides for 3 lengths (25 characters, 90 characters, 140 characters - including spaces). Sharethrough supports all three, but recommends using headlines no greater than 90 characters to avoid cutoff. 

Description
Additional copy below the headline — maximum 140 characters, including spaces. Note that the description does not show up on all placements.

Content URL
The URL where the ad will drive traffic (display ads only), but is required for both native display and native video.

Thumbnail
Sharethrough recommends providing one thumbnail for both mobile and desktop, while our recommended ratio is 1000x750 we can accept any size as long as they meet the minimum requirements. 

Minimum size by device: 
- Mobile: minimum 320x180 
- Desktop: minimum 600x315

Brand Name
The name of the brand associated with the ad.

Brand Logo (optional, but recommended)
The icon that shows up next to the brand name. Square ratio required 48x48 min

Video
No larger than 1GB

Specific DSP specs are below.