Advertisers

Internal Resources

• Equativ - Programmatic Offering - Creative Specs by Channel & Enhancements
• CTV Best Practices
• How to QA VAST Tags for CTV Eligibility

The Trade Desk

• Kokai - Deal Desk: Accepting an Endeavor (PMP Deal) in TTD
• Kokai - Deal Desk: Reaccepting a PMP Deal After Terms Have Been Updated
• Kokai - Inventory Ad Group Best Practices for PMP Deals setup (Endeavor)
• Kokai - Inventory Ad Group Best Practices for Sharethrough/Equativ Open Exchange
• Kokai - Creative: Creating a Display Creatives in TTD (with or without Enhancements)
• Kokai - Creative: Creating a Video Creatives in TTD (with or without Enhancements)

See all 16 articles

Walmart DSP

• Walmart DSP : How to Find & Apply Your Equativ PMP Deal
• Walmart DSP: Reactivating an Equativ PMP Deal After Terms Have Been Updated
• Walmart DSP: Ad Group Best Practices for Equativ PMP Deals

DV360

• DV360: Creating a Campaign with an Equativ Guaranteed Auction Package Deal
• DV360: Opting into Equativ Exchange
• DV360: Opting into Sharethrough Exchange
• DV360: Accepting a Sharethrough or Equativ Deal ID in DV360
• DV360: Targeting Equativ Inventory via the Open Exchange or PMP in your Line Item
• DV360: Targeting Sharethrough Inventory via the Open Exchange or PMP in your Line Item

See all 11 articles

Amazon DSP

• Amazon DSP: Migrating from "Equativ" Deals to "Equativ Sharethrough" Deals
• Amazon DSP: How to Find an Equativ/Sharethrough PMP Deal
• Amazon DSP: How to Find Your Equativ/Sharethrough Buyer Seat (“Deal Creation ID”) in Amazon DSP
• Amazon DSP: Targeting Equativ/Sharethrough Inventory via the Open Exchange or PMP
• Amazon DSP: Line Item Types and Creatives Setup
• Amazon DSP: Uploading an Asset-Based Native Creative

See all 7 articles

Yahoo DSP

• Yahoo DSP: Making a Native display Ad
• Yahoo DSP: Making a Native display ad with DCO
• Yahoo DSP: Making a Native Video Ad
• Yahoo DSP: Targeting Equativ PMP in Yahoo DSP (via Bidswitch)
• Yahoo DSP: Targeting Sharethrough Inventory in Yahoo DSP (PMP or Open Exchange)
• Yahoo DSP: Troubleshooting Deals

PulsePoint DSP

• PulsePoint DSP: Audience and Supply Targeting Best Practices

StackAdapt

• Stackadapt: Deal Marketplace
• StackAdap: Native Display Creative Specs

Beeswax DSP

• Beeswax: Targeting Sharethrough
• Beeswax: How to Target a Deal ID
• Beeswax: Running CTV
• Beeswax: Making a Native Creative

Nexxen (Amobee)

• Nexxen/Amobee: How to Create a Deal
• Nexxen/Amobee: Trafficking a Native Creative

Adobe Ad Cloud

• Adobe: Uploading a PMP
• Adobe: Targeting Sharethrough or Equativ Open Exchange
• Adobe: Making a Native Display DCO ad
• Adobe: Making a Native Display or Native Video ad

Adform

• Adform: Making a Native Creative with DCO
• Adform: Making a Native Creative
• Adform: Targeting Sharethrough or Equativ Inventory

Bidtellect

• Bidtellect: Targeting STX Inventory
• Bidtellect: Making Native Display and Video

Basis

• Basis: Creating a Private Marketplace Deal
• Basis: Making a Native Display Ad via the True Native Workflow
• Basis: Running a Video
• Basis: Targeting Sharethrough Inventory
• Basis: Workflow for Display Enhancements
• Basis: Workflow for Native Video & Video Enhancements

DataXu

• DataXu: Targeting STX Inventory

Zemanta (OutBrain)

• Making a Native Creative with DCO for Zemanta One - Multiple Ads
• Making a Native Creative with DCO for Zemanta One - Single Ad Upload
• Making a Native Creative with Zemanta One - Multiple Ads
• Making a Native Creative with Zemanta One - Single Ad Upload
• Sharethrough Campaign Reporting in Zemanta One
• Zemanta One Specs and Recommendations

See all 7 articles

Outdated - The Sharethrough Ads Suite

• Creating a Rich Media Native Creative Using the Native Ad Generator
• How to build a Native Display Rich Media ad using the NAG
• How to Build a Native ISI Ad using the NAG

Outdated - Getting Started with Sharethrough

• Inventory Standards Policy
• Overview Of Native Advertising
• Why Buy Native?
• Overview of STX
• Current Status and Known Issues
• Creative Best Practices

See all 11 articles

Outdated - Integrating with the Sharethrough Exchange

• Introduction to STX Integration
• DSP Onboarding Process
• STX Introduction
• Exchange Mechanics
• Seat Name Setup
• Direct Integration with Sharethrough

See all 14 articles