Kokai - Creative: Creating a Display Creatives in TTD (with or without Enhancements)

Step 1: Navigate to your Creative Library and click the Upload Creative button.

Step 2: Choose Your Creative Type

Depending on your assets, select one of the following two paths:

Option A: Hosted Creatives (Display, Video, or Audio)

1. Upload Assets: Drag and drop your files (e.g., PNG or JPEG).

2. Details: Assign a Name and provide the Landing Page URL.

3. Tracking: Add any Click trackers, 1x1 Impression trackers, or JavaScript tags for third-party study/verification vendors.

4. Finalize: Click Create.

Option B: Third-Party Display Tags (JavaScript)

1. Upload your JavaScript Tag

2. Assign a Name and select the appropriate Ad Format (size).

3. Add any additional 1x1 pixels for brand studies or ad verification partners.

4. Click Create.

Step 3: Activate Creative Enhancements

Once your creatives are live, you can leverage our creative enhancements at no additional cost.

• How to apply: Send the TTD Creative IDs (see below) to our team and specify which enhancement you’d like for each.

• The result: We handle the technical setup for you. Once your creatives run on our exchange via a PMP deal, the enhancements will activate automatically.