Kokai - Creative: Creating a Video Creatives in TTD (with or without Enhancements)

Step 1: Navigate to your Creative Library and click the Upload Creative button.

Step 2: Choose Your Creative Type

Depending on your assets, select one of the following two paths:

Option A: Hosted Creatives (Display, Video, or Audio)

1. Upload Assets: Drag and drop your files (MP4).

2. Details: Assign a Name and provide the Landing Page URL. Optional: Add a Companion Creative.

3. Tracking: Add any Event tracker you have (1x1 impressions, clicks, starts, completes, etc.).

4. Finalize: Click Create.

Option B: Third-Party Video Tags (VAST)

1. Upload your VAST Tag

2. Assign a Name.

3. Add any additional 1x1 Events pixels for brand studies or ad verification partners.

4. Click Create.

Step 3: Activate Creative Enhancements

Once your creatives are live, you can leverage our creative enhancements at no additional cost.

• How to apply: Send the TTD Creative IDs (see below) to our team and specify which enhancement you’d like for each.

• The result: We handle the technical setup for you. Once your creatives run on our exchange via a PMP deal, the enhancements will activate automatically.

CTV: Best Practices