Following our merger, we highly recommend keeping both Equativ and Sharethrough active in your DSP. Here is why keeping both connected is essential right now:
1) Full Inventory Access: Publishers are moving over in phases. Keeping both active ensures you reach 100% of our available inventory.
2) Maintained Scale: Running both connections prevents any delivery dips and keeps your campaigns running at peak capacity
Below are the steps to accept PMP deals after your Equativ representative has pushed the deal to the desired TTD seat.
Step 1. Locate the deal
Open the Deals Desk icon on the left side panel.
- After selecting it, search for the Deal ID provided by your Equativ representative.
- You'll see two deals sharing this Deal ID - one for Sharethrough and one for Equativ.
- Click View Deal for both.
Step 2. Review the deal terms
Open the Endeavors and review the contract terms. If everything looks correct, select Accept deal for both deals.
Step 3. Select permissions
Choose the desired permission settings. By default, Default permissions set by seller will make the Endeavor accessible to any advertiser within the TTD seat. This is the recommended selection.
If you want the deal to be restricted to specific advertisers, select Override buying permissions set by seller and choose the appropriate Delivery Profiles.
Step 4. Accept the deal
After selecting the correct permissions, click Accept deal for both. The deals will now be available to assign within your Ad Groups.
Step 5. Assign both deals to your Ad Groups
Follow the steps HERE to assign our deals correctly to your Ad Group. As mentioned above, please implement both PMP deals to ensure 100% reach of our available inventory.
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