Yahoo DSP: Targeting Equativ PMP in Yahoo DSP (via Bidswitch)

This page describes how to target Equativ as a PMP via our Bidswitch Integration.  This process will apply to all formats, which include Display, Video and CTV.

Line item setup guides:

• Yahoo Display Line Item Setup
• Yahoo Video Line Item Setup
• Yahoo CTV Line Item Setup

Targeting an Equativ PMP:

• To target a specific Equativ PMP, select "Deals" and search for the Deal ID that was sent by your Equativ rep.
  • The Deal ID will not appear at the line item level until it has been uploaded as a new deal on the Registered Deals Dashboard tab(steps below):

Steps to create deals under Registered Deals Dashboard Tab:

1. Within the "Inventory" page, select the "Registered Deals Dashboard" tab
2. Click Create New Deal
3. Enter the details for the deal:
   • Type a name for the deal in the Name field
   • Move the Status slider to the Active position
   • Select "Equativ(BSW)" from the Exchange dropdown
   • Enter the Equativ deal ID
   • Enter a $1 reserve price for the deal

1. Click Create New Deal
   • Deal will now be targetable at the Line Item level