As of August 2026, all new deals for Yahoo buyers will be created through our Direct integration with Sharethrough SSP. Please only use this buyer guide if your Account Management team has instructed you to connect to the deal via Equativ's Bidswitch connection.
This page describes how to target Equativ as a PMP via our Bidswitch Integration. This process will apply to all formats, which include Display, Video and CTV.
Line item setup guides:
Targeting an Equativ PMP:
- To target a specific Equativ PMP, select "Deals" and search for the Deal ID that was sent by your Equativ rep.
- The Deal ID will not appear at the line item level until it has been uploaded as a new deal on the Registered Deals Dashboard tab(steps below):
Steps to create deals under Registered Deals Dashboard Tab:
- Within the "Inventory" page, select the "Registered Deals Dashboard" tab
- Click Create New Deal
- Enter the details for the deal:
- Type a name for the deal in the Name field
- Move the Status slider to the Active position
- Select "Equativ(BSW)" from the Exchange dropdown
- Enter the Equativ deal ID
- Enter a $1 reserve price for the deal
- Click Create New Deal
- Deal will now be targetable at the Line Item level
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