Follow these best practices when setting up your Ad Group to ensure optimal delivery of your Equativ PMP deal in Walmart DSP.
1. Always use a dedicated campaign
Walmart DSP requires PMP deals to run in a separate campaign from all other inventory types (CTV, OLV, Display/Banners). Mixing inventory sources within the same campaign will impact measurement accuracy.
2. Target deals-only inventory
When editing your Ad Group inventory, select Deals only to ensure your budget is exclusively allocated to the Equativ PMP deal and not competing with open marketplace spend.
3. Apply Walmart audiences for stronger performance
Before launching, build your audiences in Walmart Connect Ad Center. Applying Walmart first-party data (in-market, rule-based, or category buyer segments) to your Ad Group will improve targeting precision and enable closed-loop sales measurement.
4. Confirm your Deal ID with your Equativ representative
Before setting up your campaign, confirm the following details with your Equativ representative:
- The Deal ID that has been pushed to your seat
- The flight dates and floor price
- Any format or publisher restrictions that apply to the deal
5. Monitor delivery and report issues early
If the deal is not delivering within 24-48 hours of launch, reach out to your Equativ representative to troubleshoot. Common issues include:
- Deal not pushed to the correct seat ID
- Bid price set below the deal floor price
- Campaign-level or Ad Group-level inventory settings not configured to "Deals only"
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