DV360: Creating a Campaign with an Equativ Guaranteed Auction Package Deal

How to set up a Guaranteed Deal?

1. The Guaranteed Auction Package deal will be pushed automatically by our team to the Negotiations tab in your Inventory Dashboard:

2. You need to accept and make sure that all the parameters you entered when creating the deal on Maestro are correct :

• Format

• Ad Duration or Display Sizes

• Flight Dates

• Volume/Budget

• CPM/Deal Price (Fixed)

 

3. Once the deal is accepted, you can proceed with the Configuration.

 

4. Select your Advertiser and Campaign, then click on "Configure"

 

5. Select your Creatives. The creatives should align with the parameters set in the Guaranteed deal, such as whether it is skippable or non-skippable, as well as the duration or banner size. 

 

6. When the Deal configuration is done, you can find your new Line Item setup in the Campaign selected during the Configuration.

7. As a reminder, you won't be able to add additional targeting to the line item. All the targeting has to be applied on Equativ's side in the PMP deal (Geo, Audiences, etc.). 

What triggers a Deal re-synchronization?

Changing the parameters below will trigger a re-synchronization of the Guaranteed Deal and you will need to re-accept it under the Negociation tab. 

Parameters/Actions on Equativ's side	New deal sync ?
Budget/Volume Update	Yes
Pacing mode Update (Even, ASAP)	Yes
Format (Display, Video) Ad Duration update (skippable/non-skippable targeting) Display Creative Sizes	Yes
End date update	Yes
Deal deactivation/reactivation	No

 

Flag on the Equativ Side (Maestro) before saving a change that triggers a re-synchronisation: