DV360: Targeting Equativ Inventory via the Open Exchange or PMP in your Line Item

Targeting a Equativ & Sharethrough PMP Deal

1. Within the "Inventory" Section at the Line Item Level, select the intended PMP deal within the "Deals and Inventory Packages" section.

2. Make sure there are no other supply sources selected within the "Public Inventory" or "Groups" section.  Any targeting applied within the Public Inventory or Groups sections will create an "OR" Boolean logic with the intended PMP and will cause delivery to occur outside of the PMP. 

Targeting Equativ & Sharethrough Open Exchange

1. To target Equativ as an Open Exchange Source, simply select Equativ & Sharethrough within the "Public Inventory" section.  

Best Practices to Maximize Scale on Sharethrough & Equativ Open Exchange in DV360

• Use broad targeting to start. Sharethrough's & Equativ's open exchange inventory are diverse. Over-segmenting (too many audience layers, narrow geo, tight dayparting) can dramatically limit reach. Start broader and optimize down.
   
• Avoid over-blocking. Content category blocklists, brand safety segments, and domain/app blocklists all reduce eligible inventory. Audit your blocklists and remove overly broad exclusions (e.g., blocking entire "news" categories).
   
• Set a realistic CPM range.
  • Recommended bids for Display: $3.00 – $5.00 CPM
  • Recommended bids for Native: $3.00 – $5.00 CPM
  • Recommended bids for OLV: $7.00 – $9.00 CPM
  • Recommended bids for Instream OLV: $12.00 – $15.00 CPM
  • Recommended bids for CTV: $20.00 – $30.00 CPM
     
• Monitor win rate in DV360. If win rate is below 10–15%, your bids are likely too low or your targeting is too narrow. Use DV360's Insights & Reporting tab to review bid performance and auction competition data at the line item level.
   
• Check impression delivery pacing. Underpacing often signals bid price issues, creative rejection, or inventory exclusions. Investigate using DV360's Pacing report and review creative approval status directly in the platform.
   
• Ask your Equativ/Sharethrough rep for PMP Deals. These sit above open auction and give you priority access to premium placements without commitment. Use DV360's Inventory to accept and activate deals directly. If you're running Open Exchange, layer in PMP deals with Equativ & Sharethrough to boost volume on premium inventory.
   

• Ensure Sharethrough & Equativ are active in your Exchange Settings. In DV360, exchanges must be explicitly enabled at the advertiser or campaign level. Confirm both Sharethrough and Equativ are toggled on under Inventory > Exchange Settings — they are not always enabled by default.

   

• Use DV360's Fixed Bid Strategy. Automating bidding can underperform on diverse open exchanges with very low CPM floors, it sometimes block the delivery. 
   

• You should not use the "Optimize for a viewable CPM bid" functionality, as it will severely limit delivery and a viewability metric will not appear on the DV360 dashboard.

   

• Active View Viewability settings are NOT compatible with Native inventory, so we recommend utilizing either DoubleVerify or IAS Viewability Prebids, or leaning on Equativ to apply all Viewability settings on the PMP. However, ActiveView is compatible with standard Display and Video formats.