DV360: Targeting Sharethrough Inventory via the Open Exchange or PMP in your Line Item

Targeting a Sharethrough PMP

1. Within the "Inventory" Section at the Line Item Level, select the intended PMP deal within the "Deals and Inventory Packages" section.

2. Make sure there are no other supply sources selected within the "Public Inventory" or "Groups" section.  Any targeting applied within the Public Inventory or Groups sections will create an "OR" Boolean logic with the intended PMP and will cause delivery to occur outside of the PMP. 

Targeting the Sharethrough Open Exchange

1. To target Sharethrough as an Open Exchange Source, simply select Sharethrough within the "Public Inventory" section.  

Notes and Targeting Caveats:

• You should not use the "Optimize for a viewable CPM bid" functionality, as it will severely limit delivery and a viewability metric will not appear on the DV360 dashboard.
• Active View Viewability settings are NOT compatible with Native inventory, so we recommend utilizing either DoubleVerify or IAS Viewability Prebids, or leaning on Sharethrough to apply all Viewability settings on the PMP. However, ActiveView is compatible with standard Display and Video formats.