DV360: Running CTV (with or without enhancements).

CTV Supply

1. Request a CTV deal ID from your Equativ/Sharethrough rep.
2. Accept the Deal in your Inventory & Negotiations tab (article HERE). 
3. Create an Insertion Order and a Video line item in DV360

Video Creative

To run CTV, you can either upload your VAST Tag or an MP4 file. Please note that CTV has specific creative requirements. 

Option 1:  If you have a VAST Tag, use the Third-party video tag option.

Enter your naming convention and enter your tag into the VAST tag URL field. Hit Save.

Option 2: Upload Video File (MP4)

1. Select "New".

2. Select Upload > Select video file.

• For a video file, only Name, Source File, and Landing Page URL are mandatory fields; all the other ones are optional.

Please make sure your creatives follow the CTV specs HERE. You can also use this guide HERE to QA your VAST Tags for CTV elibility. 

Activate Creative Enhancements

Once your creatives are live, you can leverage our creative enhancements at no additional cost.

• How to apply: Send the DV360 Creative IDs (see below) to our team and specify which enhancement you’d like for each.

• The result: We handle the technical setup for you. Once your creatives run on our exchange via a PMP deal, the enhancements will activate automatically.