Amazon DSP: Migrating from "Equativ" Deals to "Equativ Sharethrough" Deals

Following the recent merger of Equativ and Sharethrough, we have officially integrated our exchanges to form a unified, powerhouse marketplace. For our buying partners, this means unprecedented global scale and enhanced reach across all major formats: Display, Online Video, Native, and Connected TV.

To fully unlock this expanded inventory, we are streamlining our endpoints. We have migrated to a single, unified DSP endpoint called "Equativ Sharethrough." 

> ⚠️ Important Note: The legacy "Equativ" exchange will be deprecated in Q3. To prevent any disruption to your delivery and performance, all buyers must update their active campaigns to the new "Equativ Sharethrough" endpoint as soon as possible..

1. Private Auction Deals: Automated Deal Sync on Amazon DSP

If you buy via Amazon DSP, we have excellent news: the transition is easier than ever. Thanks to our new Automatic Deal Sync functionality, you no longer need to manually copy and paste Deal IDs to build your setups.

Your new "Equativ Sharethrough" deals are automatically generated and pushed directly to your Seat.

How to find your new deals:

1. Log into your Amazon DSP console.

2. Navigate to your Inventory tab.

3. Look for the deals pre-populated under the name "Equativ Sharethrough."

4. Swap them into your active line item.

2. Open Exchange: Swapping Your Target Supply

For your open marketplace strategies, shifting over takes just a few clicks.

How to update your open exchange targeting:

1. Open your active campaign or line-item settings.

2. Navigate to the Supply Sources / Exchanges targeting section.

3. Search for "Equativ Sharethrough" and select it as an approved vendor.

4. Deselect or remove the legacy "Equativ" endpoint.

3. Supply Desk Deal Activation

Equativ curated deals for Amazon’s Supply Desk will need to be re-selected if they were being transacted on prior to the merger.

How to find your deals:

1. Log into your Amazon DSP console.

2. Navigate to your Inventory tab.

3. Look for the deals by deal name or ID (which will be provided by your Equativ account manager) and select the deals from the supply source "Equativ Sharethrough."

4. Swap them into your active line item.

Need Assistance?

If you have any questions, can't find your synced deals in your Inventory tab, or need help mapping your current architecture to the new endpoint, please reach out to your Account Manager or our global support team. We are here to ensure a seamless transition!