Adobe: Targeting Sharethrough or Equativ Open Exchange

1) When creating your placement within Adobe Ad Cloud, select your Ad Unit Type. (Example below: Display)

2) Within the Inventory Targeting section of the line item, select Public Inventory.

3) Within the Public Inventory section, select Sharethrough or Equativ as a whole or any specific off-the-shelf deals you'd like to target.

Your 300x250 creatives are able to run on Private deals, as well! If you're interested in working out a custom deal, please speak with your Sharethrough/Equativ rep, and they can provide the deal as well as guidance!