DSP Onboarding Process

Phase 1: Agree on RTB Specs
	Task Owner	Total Task Duration
1. Send over RTB specs and evaluate for clarity	Sharethrough	0-5 days
2. Send over integration support documents	Sharethrough	0-5 days
3. Provide RTB Tools URLs	Sharethrough	0-1 day

Phase 2: Hash Out Technical Details
	Task Owner	Total Task Duration
1. Complete DSP Questionnaire	DSP	0-3 days
2. Seat key assigned (set up in Front End Services)	Sharethrough	0-1 day
3. User ID sync initiated	DSP / Sharethrough	0-3 days
4. Bid request endpoints specified	DSP	0-3 days
5. Multi-region sharding set up	DSP	0-2 days
6. Creative approval usage specified	DSP / Sharethrough	0-5 days

Phase 3: Test Integration
	Task Owner	Total Task Duration
1. Sample bid requests to endpoint for latency	Sharethrough	0-3 days
2. Verify bid responses for correctness	DSP	0-1 day
3. How is JS being handled in the bid response?	DSP / Sharethrough	0-2 days
4. Ensure PMP Support	DSP / Sharethrough	0-2 days
3. Scale production traffic to 1%	Sharethrough	0-1 day

Phase 4: Gather Buying Information
This phase creates vital information for buyers, making the inventory more valuable. If Sharethrough will have a DSP seat, then Sharethrough will find the answers. If not, then the DSP will provide the information.
	Task Owner	Total Task Duration
1. How much inventory is available on STX publishers?	DSP / Sharethrough	0-1 day
2. What are the minimum bids required to win?	DSP / Sharethrough	0-1 day
3. How much non-STX inventory can be accessed?	DSP / Sharethrough	0-1 day
4. What CPC can bid optimization achieve?	DSP / Sharethrough	2-3 days
5. What CPV can bid optimization achieve?	DSP / Sharethrough	2-2 days
6. Does extra targeting stall delivery?	DSP / Sharethrough	2-3 days

Phase 5: Scale Traffic to 100%
	Task Owner	Total Task Duration
1. Scale traffic to 100%	Sharethrough	0-2 days
2. Syncing on long-term reporting	DSP/Sharethrough	ongoing