Below are the recommended Line Item targeting settings that will ensure consistent delivery and performance.
- Set Tactic Priority to prioritize PMPs over any Open Exchange Tactics. This will ensure PMPs are given a fair chance to deliver before Open Exchange Tactics are eligible.
- Ensure Base and Max Bids are competitive enough to win auctions and aligns with Sharethrough's initial bid guidance. Also be sure to account for additional Data and Platform fees.
- It is recommended to apply a "Flat" Optimization Strategy, since it will by default bid at the Base Bid Price but more aggressive adjust bid up to the Max Bid Price if the campaign is underpacing.
- A "CPM" Optimization will always try to clear at the most efficient CPM possible, which could lead to underdelivery.
- A "CPM" Optimization will always try to clear at the most efficient CPM possible, which could lead to underdelivery.
- All standard targeting and ad verification pre-bids are accepted.
- Sharethrough does have built-in preventative measures that will automatically block IVT and High Severity IAB content categories. More more specific Brand Safety/IVT requirements, we recommend applying the pre-bids in Pulsepoint.
- Viewability pre-bids are also accepted but we recommend starting with a more conservative value or relying on Sharethrough to make viewability optimizations.
- Recommended applying a "Floor+" pricing strategy. This will ensure any bids that fall under the PMP floor are eligible.
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