1) Create Native Placement and Select either Video or Display
2) Enter information in the placement, such as name, status, flight dates, location and more.
Both Native Video and Display placements will automatically target both desktop and mobile. The placement will only deliver based on the ad type attached (i.e. it won’t deliver autoplay videos unless an autoplay ad is attached). Targeting both devices will deliver the most scale.
If you want to target only desktop or only mobile in a single placement, apply device-type targeting.
Important notes:
If you are targeting both mobile and desktop in a single placement, reporting at the placement level will be blended. If you want reporting by screen, make sure to target only desktop or mobile.
To maximize delivery across all Native SSPs for mobile web, app and desktop - we recommend setting up your ad accordingly to meet min/max requirements of all inventory sources. (see below)
3) To Create Display Ad
4) In the Ad Selector Tool , select either Native or Native > Mobile, then choose Native Display.
Display Specs:
Image and text
- Recommended: 1200 x 627px
- Minimum Size: 600x600px
- File Type: JPEG or PNG File
- File Size: Less than 1MB.
- Note: *Image should be free of text Text copy
- Headline: Minimum 25 characters, maximum 90 Characters
- Description:Minimum 100 Characters, maximum 140 Characters
- CTA (Optional): 15 Characters
- Sponsored by (Advertiser name): 25 Characters
Please note: the character count in the Adobe UI shows the minimum required character count.
Logo
- Format: JPEG / transparent PNG
- Recommended: 300x300px
- Minimum Size : 80x80px
- Ratio: 1×1
URL
- Landing page URL
5) Create Video Ad
6) In the Ad Selector Tool , select either Native or Native > Mobile, then choose Video Autoplay.(we do not support CTP (Click to Play))
Video Specs:
Start by uploading a video asset or use previously uploaded videos. Pre-roll video and Social videos can be used for native video ads.
- Video assets will be hosted by Adobe Ad Cloud
- 16:9 ratio
- MP4, 720p video quality
- Video length:
- 120 seconds max
- Video size: 30MB max
7) Complete Additional Details on the Ad Preview Page for Native Video Ads
After uploading video assets, navigate to the Ad Preview Page. For video ads, a static custom thumbnail image is required in order to run the video. The following assets are required:
Image and text
- Recommended: 1200 x 627px
- Minimum Size: 600x600px
- File Type: JPEG or PNG File
- File Size: Less than 1MB.
- Note: *Image should be free of text Text copy
- Title (Headline): 90 Characters and should be able to stand on its own
- Description: 120 Character Limit
- CTA (Optional): 15 Characters
- Sponsored by (Advertiser name) : 25 Characters
Logo
- Format: JPEG / transparent PNG
- Recommended: 300x300px
- Minimum Size : 80x80px
- Ratio: 1×1
URL - Landing page URL
8) Reporting
Once placement and ad set-up is complete, native ads will start running. Reporting is available at the campaign, package, placement and ad level. Initial metrics include:
- Impressions
- Clicks
- CTR
- Views – video start
- Completion rate: 25%, 50%, 75%, 100%
3rd-Party Viewability Reporting
The Ad Cloud is integrated with 3rd-party vendors IAS and MOAT to enable you to measure viewability on native campaigns directly in the platform. 3rd-party viewabiltiy reporting is activated at the campaign level. Note that if activated, all applicable placements under that campaign will have access to IAS or MOAT viewability reports.
Once activated, both IAS and MOAT reports will be downloadable in the campaign and placement level.
For a list of certified native tracking pixels, click here.
Impression Tracking
TripleLift, ShareThrough and MoPub accepts 3rd-party impression tracking pixels. Trackers need to be a 1x1 image URL format. Place tracker in the Pixel tab of the ad.
Click Tracking
Display
Sharethrough accepts 3rd-party click tracking pixels if the tracker has a landing page URL embedded in the tracker. If this is the case, place the click tracker URL in the Landing Page field of the Ad Configurator.
Video
There are two primary scenarios when it comes to video:
1) Click tracker with a landing page URL embedded in the tracker - if the user clicks on a click through link embedded by the Native SSP in the ad, whether it is the Title, Video or the CTA, the click will be tracked
● place click tracker in the Landing Page URL field
2) Click tracker without a landing page URL embedded in the tracker - only when
the user clicks on the Video will the click be tracked, clicking on the Title and CTA will not.
● place click tracker in the Pixel tab
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