Amazon DSP: Targeting Equativ/Sharethrough Inventory via the Open Exchange or PMP

Targeting an Equativ/Sharethrough PMP

Below are the steps to properly target the Sharethrough Exchange as a PMP supply source. If needed, you can reference the Amazon DSP Support article for additional detail.

How Equativ/Sharethrough PMP deals sync into Amazon DSP
Equativ/Sharethrough PMP deals are delivered to Amazon DSP through a direct API sync. To enable this, please provide your Equativ/Sharethrough representative with your Amazon Buyer Seat ID. The support article includes instructions on where to locate this ID.

Best practice for targeting the PMP
When targeting a Equativ/Sharethrough PMP, ensure that only the intended deal is selected within the Line Item. No additional supply sources should be included. Targeting other sources will create an OR logic, which reduces control and may direct spend away from the Equativ/Sharethrough deal. For best performance and accuracy, the PMP should be the only supply source targeted.

Targeting a Sharerthrough as an Open Exchange Source

To target Equativ/Sharethrough as an open exchange supply source, navigate to the Line Item and select Equativ/Sharethrough under Third party exchanges within the Inventory section.

Important note
Equativ/Sharethrough and Amazon do not recommend combining Third Party exchange supply with Amazon owned and operated inventory within the same Line Item. Keeping these separate helps ensure clean reporting, spend control, and predictable delivery.