DV360: Creating a Native Display Ad

Native Supply:

1. Request a Native Display deal ID from your Equativ/Sharethrough rep.
2. Accept the Deal in your Inventory & Negotiations tab (article HERE). 
3. Create an Insertion Order and a Display line item in DV360

Native Creative:

1) Select New > "Format Gallery." 

2) Select the "Native" tab, and choose “Native Display.”

3) Enter the Native Display creative information and follow DV360 specs.
 

• Brand logo: 1:1 ratio (min 100x100)
• Image: Use a rectangular image here, 1200×627 pixels
• Square Image: Though it says optional, DO NOT PUT AN IMAGE HERE
   

• Advertiser Name: 25 char. max
• Headline: 25 char. max - required field, though it won't display on Sharethrough inventory, only the long headline is displayed.
• Long headline: 50 char. max - this headline will be displayed!
• Body Text: 90 char. max - required field, though it won't display on Sharethrough inventory, only the long description is displayed
• Long body text: 140-character description - this description will be displayed!
• Landing Page URL: Enter Click Tracker if needed
• Caption URL: 30 char. max
• CTA: 15 char. max
   

Note that each placement on Sharethrough's & Equativ's inventory is made to host up to 90 characters, so we will always serve the long headline (50 characters in DBM) when provided.  That's why we recommend always implementing a long headline/body, and using a placeholder in the short headline/body.

• Go to Creative Details: Under Serving Properties, impression trackers can be implemented in the "Impression tracking URL" fields (2 max).