DV360: Creating a Native Video Creative

Native Supply:

1. Request a Native Video deal ID from your Equativ/Sharethrough rep.
2. Accept the Deal in your Inventory & Negotiations tab (article HERE). 
3. Create an Insertion Order and a Display line item in DV360

Native Creative:

1) Select New > "Format Gallery." 

2) Select the "Native" tab, and choose “Native Video”

3) Enter the Native Video creative information and follow DV360 specs.
 

• Brand logo: 1:1 ratio (min 100x100)
• Video: up to 1GB and in one of the following formats: .avi, .mov, .mp4, m4v, .mpeg, .mpg, .oga, .ogg, .ogv, .webm, .wmv - 4:3, 16:9, 1.9:1/ Maximum file size: 20 MB
• Cover Image: Shown in the player at the end of the video. Best practice is to match the aspect ratio of the video (px): 
  • 960 x 720 for 4:3 video
  • 1280 x 720 for 16:9 video
  • 1200 x 627 for 1.91:1 video.
     

• Advertiser Name: 25 char. max
• Headline: 25 char. max - required field, though it won't display on Sharethrough inventory, only the long headline is displayed.
• Long headline: 50 char. max - this headline will be displayed!
• Body Text: 90 char. max - required field, though it won't display on Sharethrough inventory, only the long description is displayed
• Long body text: 140-character description - this description will be displayed!
• Landing Page URL: Enter Click Tracker if needed
• Caption URL: 30 char. max
• CTA: 15 char. max
   

Note that each placement on Sharethrough's & Equativ's inventory is made to host up to 90 characters, so we will always serve the long headline (50 characters in DBM) when provided.  That's why we recommend always implementing a long headline/body, and using a placeholder in the short headline/body.

In the Details tab under Serving Properties, you can add up to two (2) 1x1 image pixels from 3rd party vendors in the impression tracking field, which will fire on the video start event. 

Note that DV360 does not accept VAST or VPAID tags for Native Video, but allows you to track different events, such as quartiles and completions, with 1x1s.